Online Video and the boring factor

Getting original content for your online videos is not always easy but with a little research and a some creative ideas you can get great content. The first place to look is to your current viewers. Do you have a subscribers list? If so ask them a few questions or send out a survey. If you don’t have a list, no worries, forums are a great avenue for finding questions that users are asking. Experienced video producers already know what their viewers are asking and it is the viewers that are providing the material. Listen to your people! Turn their concerns into questions. If your viewer is saying ’so what’ then you have a problem, it must be relevant and useful.

Smart marketers don’t give away all their knowledge immediatly but they do give quite a bit so we trust and respect their knowledge. Use some testimonials as content, conduct an interview with a respected member in the field. Here’s an idea, write an ebook and create a video on the first 20 pages!

People often are looking for the same things; how to save time, money and effort or a combination of all three. Demonstrate in your video how this can be done; use real examples, real people, and real pets! Whatever is effective that gets the point across to your viewers without being b-o-r-i-n-g, Dull is the death of an online video.

People buy promises and ideas so it is important that you trust in this but be real because a fraud will always be exposed. What is your promise? How will you use online video to deliver this promise? Create a great headline that will have an impact and keep the viewers attention, keep your name in the forefront.

Have you ever watched a funnycommercial but could not remember what the product was? In the end, how great was that commercial if the viewer cannot remember The world is now officially our stage with the onset of YouTube so be creative and credible and your online videos with only help to skyrocket your sales, most of all be creative, silly, outrageous and unique in whatever way you can, online video is officially here to stay!

Terri Roberts writes for http://www.2minutevideo.com an online video blogging site. Sign up for the 2 Minute Video Newsletter!

- Terri Roberts

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