How To Avoid The Squeeze

Squeeze pages, for those who haven’t heard the term before, are defined as web sites that request visitors to opt in for another action on that page. Visitors to these types of pages are generally asked if they want to be involved in some type of business scheme or plan. Many squeeze pages only present two options to the web surfer — “opt in” or to leave the page.

Squeeze pages are often utilized to give people the needed opportunity to peruse options for additional business opportunities. Some would argue that there is no real category of different squeeze pages.

Rational

Is it really necessary to put up a website asking if an individual would want to continue with a given transaction? The real reason for using this “squeeze page” is to obtain the email address of individuals that may or may not buy products or services during their first contact with the website. These also are used to get individual consent to receiving emails as well. After this contact has been made, putting all these components at the disposal of the marketer, the marketer can then bombard those who appear to be interested with sales proposals and more marketing materials.

Components

The best kind of squeeze page will provide a lot of interesting information in one place while attracting attention from the website viewer. There are usually a lot of interesting bullet points about what will happen when the user clicks the next button. People become really curious and most will end up clicking to see what will happen next.

Using electronic mail

The best squeeze pages use email to collect traffic. The emails often use interesting facts to entice users and are propagated by the agents of the product or service. The basic idea is that the email will create a foundation for selling the product or service, similar to a “pre-sale” effort.

Leaks

Many visitors to a website have now learned how to avoid the squeeze page causing what might be called “leakage” of business from the website. Leakage can be prevented by a smart marketer who has the knowledge he needs to encrypt the follow-on page’s URL. Another way to prevent this from happening is by using email to reiterate the promises that were made on the squeeze page. Like the old saying says, “curiosity killed the cat”, and many people are so anxious to see what’s on the other side of the squeeze page that they willingly provide the information the marketer was after.

To aim your squeeze page to a special audience you need to focus on a market that is specific to a certain type of people. There are many ways out there that can help you target a specific group of people and make your page look personalized. Some examples you can include in your squeeze page is certain things about a person which are important, such as things the person owns.

Lead capture pages are another name for squeeze pages. They are found in multi-level marketing and can eventually make money for a company. They find potential people who may be interested in the company or product, which makes the squeeze page effective. If you are willing to read a squeeze page, they are filled with useful information, as long as you take the time to read it. As long as you have a way to get people on the page they are easy to build.

Some may be doubtful of the capabilities of name squeeze pages in terms of marketing a business and generating profit. However, the basic foundations of these pages make sense and the effectiveness of these pages are proven by millions of Internet marketers.

Alex Perez-Prat is the webmaster and owner of Resale Rights Kingdom Dot Com. To find out more e-marketing tips, resources and tools go to Resale Rights Kingdom

- Alex Perez-Prat

Daphna Fischler’s Artist Website - Check out her fine art - Totally fun to watch! »« Online Jobs Are Cost-effective For Employers And Employees